Interesting comments on Danny’s “Downsize me” post, especially TomK’s point about housing crisis pain trickling down to other spending. FWIW, I’ve been hearing stories like this off and on for 30+ years, and they are always true. For some people. The marketing challenge is to make “some” people mean “other” people.
If you’ve been a price taker chances are high you’ll suffer in a downturn. If you’ve consistently marketed yourself as a differentiated price setter, now’s the time to be grateful for your foresight 
Differentiate Or Die (great book).
Cheers, Ian
