1. What’s the significance of an increasing rate of referrals and WOM? Healthy signs of a growing business, no more nor less, recession or not.
2. After so many years in this trade it’s hard not to notice that some of the most successful photographers don’t win awards.
3. And that some award-winning photographers don’t know how to translate their abilities into cash.
4. “The average client just wants good believable pics that are vibrant & clean & candid. The challenge is to give them that + more by way of making sure that we include some masterpieces that are beyond the ability of the semi pro masses.”
Right on! Like the poor, the weekend warrior is always with us, and you can’t beat ’em on price. The challenge is, what do YOU do to add another zero to what they charge.
5. Years ago, Ivan McLellan, who founded New Zealand’s premier pro lab (now part of Queensberry) used to tell his clients that you could market to the Carriage Trade or the Bottom End, but the market in the middle was disappearing. Good advice for decades.
